Building Trusted And Continuously Impactful Brand and Commerce. -GoalZero

GoalZero, part of NRG Energy, is a leading portable energy company which builds: PORTABLE POWER SOLUTIONS DESIGNED TO IMPROVE THE HUMAN EXPERIENCE GOAL ZERO ISN’T JUST A COMPANY, IT’S A BUSINESS CREATED BY PEOPLE WHO LIVE LIFE TO ITS FULLEST Here’s an example of a commerce experience where the focus on customer TRUST and environmental IMPACT drives the customer experience …

Building Augmented Reality (AR) Experiences for Retail and Mall Environments – Gamification

Here’s one the AR experience that I built while running product, customer success, data, and DevOps teams at Westfield/URW A good example of AR design and delivery around brand identity, engagement and gamification. Core idea: Use Brand identity as an anchor. The Westfield logo. I. Design your customer’s journey II. Provide unique center’s customization for marketing teams III. Registrations – …

Building A Commerce Experience for An Outdoor Brand – Smith Optics

Smith Optics is a leading eyewear and cycling/motorsports brand focused on activities that protect but also enhance the experience of the activity. Here’s an example of a commerce experience where the focus on TRUST is central to the customer experience and brand proposition. Trust and Continuous (Agile Mindset) Impactful Experiences For Customers. Format: Bio Quick Wins Creation and Innovation Listen …

Individualized eCommerce experiences

What does it mean to “individualize” ? Individualize: transitive verb: To modify to suit the wishes or needs of a particular individual. While ideating for a recent eCommerce project, I returned to a website of a popular apparel eCommerce site. Their site looked the same as yesterday.  Empathizing with most customers, I asked the following questions: Can I get some help here? …